Introduction
to Banner Advertising on Mesra.net
Why Advertise on Mesra.net?
In today's day & age, the Internet no doubt is a very
effective medium in which advertisers can put their messages
across.
What are Banner Advertisements?
Well, one way to look at it would be to associate them with flyers
and banners that use to fly across the streets in the olden times.
In this day and age, Banner Advertisements are placed onto
Websites just like Billboards are placed along roadsides &
highways. In the massive network & routes linked within our
site that forms part of the Information Superhighway, Banner
Advertisements are placed onto WebPages that span across our site.
Such advertisements can be both static or consist of interestingly
catchy animated slogans, logos or pictures.
Outstanding Content & Extensive Reach
If you have surfed around our Portal, you would have noticed the Mesra.net
currently holds wide array of Interests & Topics available to
our visitors. That is how we attract all new surfers to join as a
member and also our members keep on coming back for more. Mesra.net
can be considered a starting point on the net. Most members start
off their surfing experience by logging onto Mesra.net as we are
thought of to be a one-stop shop on the net where users are able
to obtain any information they need from us. Apart from that we
also have many other interesting sections (e.g. Forum, Ringtones,
Rakan Mesra.net, Games & etc.) to keep our visitors happy.
Traffic & Extensive Reach
Since re-launching in early 1997 with our new & improved look,
there has been exponential growth of visitors to our portal. Based
on our current visitor growth rate, we are projecting the monthly
visitor count to easily reach 20 Million ++ page views per month
by the end of 2003. From our visitor & member demographics,
all sorts of age groups throughout the nation can be reached by
advertising on Mesra.net! Additionally, the diversity in the
demographic range of Mesra.net subscribers also means that
advertisers can tailor their advertising messages to whichever
segments they wish. All the above combined with Mesra.net's highly
competitive & affordable advertising rates makes it a truly
choice site in terms of cost-effectiveness.
Banner Advertisement Design
& Placement
Banner Design
The power of Banner Advertisements relies solely on the
performance of banners. In performance, we are referring to
"Eye-Ball-Click-Through-Conversions" or "Impactfulness".
When someone sees a banner advertisement, the ability of it to
capture the attention of the web surfer within seconds before he
scans the rest of the page is extremely important. If a user does
not click on a banner, it should nonetheless try to make such an
impact upon him that he will remember the banner advertisement in
his subconscious mind. As long as any of the above two situations
have been fulfilled, the banner advertisement campaign can be
considered a success.
How do you capture attention?
In order to capture attention effectively, banners should consist
of the following characteristics:
Fast loading time Ability to capture a user's attention within
seconds Message to be projected should be clear and easy to
understand Banners should intrigue a user, spike his curiosity and
make him want to know more
etc...
Banner Placement
Just as important as a Banner's Design is to capture attention,
Banner Placement should also be considered seriously. With a
fantastically designed banner, it is still of no use if the user
is not able to see the banner. Apart from being placed in a prime
location on a web page, it also has to be placed in a location
with high traffic flow under sections with high relevance.
Based on the above requirements & suggestions, Mesra.net would
be able to help you deliver your message across to the correct
target audience based on its wide array of interests &
sections without wasting any of your resources in wasted banner
ads.
Why do you
need to place Banner Advertisements?
Internet advertising is without doubt the
most cost-effective, accountable and flexible advertising medium
available today. It offers a variety of benefits not seen in other
forms of advertising (like TV, Radio, Newspapers, etc), some of
which are as follows:
Increase visibility of your Website, Products or Services
By advertising with Mesra.net, you will be able to promote your
product in the shortest time ever! By subscribing for multiple
exposures, you will be able to drill into our visitors' head and
make them remember your Brand Name, Website Name or whatever
message you are trying to convey to others.
Reach a worldwide audience at a minimal cost.
Banner advertisements are one of the cheapest form of advertising
you are able to find in the media world today. Apart from it being
only a fraction of the cost as compared to other mediums, you are
also able to reach a wider worldwide audience when placing Banner
Advertisements rather than restrict yourself to certain locations
or markets.
Visitors are just a click away from your Website, Products or
Services
Mesra.net can help bring customers directly to your website via
our Banner Placements. Users will only need to click on the banner
to be automatically transported to your Website where you will
then have full control as to what product or message you wish to
present. No other form of advertising can deliver potential
customers to your store so easily.
Comprehensive demographics allow for the promotion of most
products and services.
Mesra.net has a massive amount of traffic as well as a wide range
of demographics. Our visitors range from students, to income
earners all the way down to retired senior citizens. Whichever
market or product you are trying to push & sell, Mesra.net
will be able to put your message forward to your potential
untapped customers.
Target Advertising becomes a reality!
Even with though our visitors consist of a wide range of
demographics, we are able to target via email promotions certain
sections of our members/visitors. Also by placing banner
advertisements strategically, we can help advertisers target their
audience effectively without wasting any money on non-performing
advertisements.
Track exactly how effective your ads have been.
Banner Advertisements placed on Mesra.net can be tracked down to
the finest detail as to how they are performing. Our special
banner account console allows our advertisers to see how many
people have seen their advertisements and how many people have
taken action by clicking on them. This enables advertisers to
analyse and see how effective their banners or advertising
policies are.
Glossary of
terms used in Banner Ads
Click-Through: When a banner ad is
clicked on and the user is taken through to advertiser web site
this is termed a `click through.'
Eye-Ball: As the name suggests, eye-ball is normally used
in reference to the ability of a single person to view your
page/banner. The more eye-balls a page is able to generate, the
more 'hits' the page is getting. Normally, 1 eye-ball refers to
one person's ability to view the page though normally each person
has two eye-balls.
Flat Fee Advertising: Banner advertising calculated by some
period of time, like one week or one month the banner ad will
appear on the advertising site. Charges do not related to the
number of impressions or click-through.
Gif or Jpg : Two particular graphical file formats commonly
used for banner images.
Hit : An entry in the log file of a Web server. A hit is
generated by every request made to a Web server. Calculate based
on the total number of files down loaded from an individual site.
It is quite common for a single web page to be made up of over
twenty files therefore `Hits' can give an inflated and
subsequently unreliable estimate of visits.
Impression : One display of a banner to a single viewer.
Advertising rates are often related to the total number of times
the banner is displayed
Impressions and Hits - What's The Difference?
An impression is counted when an Internet user views a page on a
particular site that an advertisement appears on. An impression
based model is a more accurate measurement barometer to base
advertising on than terms such as `Hits' which only calculate a
figure based on the total number of files down loaded from an
individual site. It is quite common for a single Web page to be
made up of over twenty files therefore `Hits' can give an inflated
and subsequently unreliable estimate of visits.
Page : An HTML document that may contain text, images, and
other on-line elements. It may be static or dynamically generated.
It may be a stand-alone HTML document, or page which is contained
within a frame.
Our Rates
For Only RM200 per month, you
will get unlimited impression with unlimited pages. We're
guaranteed your banner will arcieve minimum 20,000 impression per
days. We will place your 468x60 banner size on top of every pages
on randomly basis. You have to logon to your banners ads account
and you will get full report on how many impression, clicks, and
IP come from. For more information please call 03-56361082 or
email to lennie@mesrahosting.net
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